“People entered the code, joined the draw, and left.”
Our pack campaign was simple: buy the product, enter the code, wait for the result. It worked as a mechanic, but it did not create much of an experience.

“Every pack became another chance to play.”
Every QR code unlocked a branded game round. Instead of waiting for a random draw, people could play, improve their score, and see how close they were to the next reward.




















































