The gaming layer for social, embedded, and competitive play.

GUUL combines gaming infrastructure, modular mechanics, and customization capabilities to help companies launch, adapt, and scale game-based engagement experiences.

TRUSTED BY

Engagement is easy to start. Harder to sustain.

Most digital experiences can get attention once. The harder part is creating reasons for people to return, interact, and stay involved across different channels, audiences, and goals.

People need a reason to come back.
Initial clicks, visits, or sign-ups do not always turn into repeated interaction. Without recurring activities, engagement often fades after the first touchpoint.
Engagement often stays disconnected.
Campaigns and communities may create interest, but participation can feel separate from the product, platform, or workspace people already use.
Participation is hard to make visible.
When progress, competition, or rewards are not easy to follow, people have less reason to stay involved or care about what happens next.

EXPERIENCE LAYERS

Three modes of play. One gaming layer.

GUUL brings together social interaction, embedded distribution, and competitive mechanics so companies can shape game-based engagement around different audiences, channels, and goals.

Social, embedded and competitive play as three overlapping rings: social makes people interact, embedded makes play fit the environment, and competitive makes participation visible.

SOCIAL
Make people interact.
Games, events, and shared activities that bring users, members, teams, or communities into the same experience.
EMBEDDED
Make play fit the environment.
Gaming experiences that live inside apps, platforms, work tools, branded spaces, or custom journeys.
COMPETITIVE
Make participation visible.
Points, streaks, leaderboards, teams, predictions, and tournaments that give people something to follow.

PRODUCTS

Build the experience your audience needs.

Use GUUL to launch always-on gaming spaces, embedded game experiences, and structured competitions across the channels your audience already uses.

GAMESPACE

More ways to play. One place for it all.

Gamespace is a dedicated digital game space that brings multiplayer games, daily puzzles, challenges, and player progress together to keep people playing, competing, and connected.

Explore

50+ games
multiplayer
solo
puzzles
browser
leaderboards
challenges
player profiles
gamification
Google Meet
Microsoft Teams
Slack
your app & website

EVENT SCHEDULER

One panel. Every event. Total control.

Event Scheduler brings interactive event formats into one place, so you can create, schedule, and manage experiences for different audiences and moments.

Explore

trivia
tombola
wheel
raffle
survey
poll
custom challenge
tournament
predictor
pay as you go
one central panel
customization options

TOURNAMENT HUB

Competition at scale. One hub to run it all.

Tournament Hub is a branded tournament environment built to organize and scale competitive experiences for any audience, with everything needed to manage tournaments in one place.

Explore

internal tournaments
branded tournaments
custom domain
tournament brackets
automatic matchmaking
fixtures
spectator mode
live support
branding options
analytics

EMBEDDED GAMES

Make your digital experience playable.

Embedded Games brings customizable games directly into your app, website, or platform, with flexible configuration and integration options to fit your brand and experience.

Explore

50+ games
branded games
customization
iframe/API
game configuration
web & mobile
native product integration
rewards
credits
monetization
in-app economy

The infrastructure behind every play experience.

GUUL connects games, mechanics, identity, rewards, and integrations in one flexible layer, so each product can be shaped around different audiences, channels, and goals.

GAME SOURCES

Browser & HTML5 Games
Connect ready-to-play web games to your experience.
Third-Party Game Integration
Bring external games into the same engagement layer.
Custom Game Development
Build tailored game experiences around your product and goals.

GAMIFICATION API

Game Mechanics
Identity & Access
Progression Systems
Reward Infrastructure
Integration Layer

ENGAGEMENT CHANNELS

Loyalty & Rewards Ecosystems
Connect gameplay with points, rewards, and loyalty journeys.
Mobile Apps & Web Platforms
Bring game mechanics directly into your existing digital products.
Collaboration Tools
Extend playable experiences into the tools your audience already uses.

WHAT OUR PARTNERS SAY

“Thanks to the Guul team’s rapid support, we integrated Guul Gamespace into our HR application to offer a permanent gaming experience that fosters community and connects remote teams.”

Beril Atila

Türkiye İş Bankası Deputy Manager, Internal Communications

“With the Guul Tournament Hub, we managed a multi-game tournament for more than 1,000 employees through a single platform, delivering a smooth experience supported by live assistance and dedicated customer success.”

Coşkun Deniz Teran

Enerjisa Enerjisa Esports Committee Team Lead, Technical Development

“Using Guul’s New Year Tombola, we hosted a nationwide celebration for almost 6,000 employees, supported by a reliable infrastructure and live broadcasts that ensured a smooth and engaging experience.”

Volkan Şimşek

Akbank Senior Manager, Internal Communication & Employer Branding

“By integrating Guul into Microsoft Teams, we created an engaging way for employees to connect through Chess and Backgammon tournaments, strengthening team interaction within the tools we use every day.”

Onur Gürsoy

Açık Holding Senior Manager, Internal Communication & Employer Branding

“With a branded New Year Tombola event, we brought over 1,600 colleagues together to celebrate the end of the year, supported by Guul’s team to create a truly memorable experience.”

Egemen Paslı

Hepsiburada Senior Manager, Employee Experience

“Our New Year Tombola brought colleagues from different locations together in a fun and inclusive experience that the team enjoyed so much they wanted to repeat it.”

Kardelen Özbek

Form Group of Companies Internal Communication

“The New Year Tombola event created for our company became a meaningful moment for employees to connect, supported smoothly by the Guul team throughout the process.”

Melis Yıldız

adesso Türkiye Event & Sponsorship Lead

“For our New Year events, Tombola has become a fun tradition that brings our team together through a branded experience, made special by the Guul team’s support from start to finish.”

Ecem Yancarlı

Multi Manager, Human Resources